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NEWS RELEASE - Tuesday, February 16, 2010

Concentra Awarded Platinum Status (Public Announcement)

(Saskatoon, SK)–Concentra Financial has been nationally recognized again; this time, as a Platinum member of the Canada’s 50 Best Managed Companies program. With this seventh consecutive designation as a 50 Best Managed Company, Concentra is proud to have achieved Platinum status, which illustrates the continued commitment to excellence in business, and strengthened resilience in responding to challenging economic times.

"We are very excited to have achieved this platinum membership,” says Myrna Bentley, CEO and President of Concentra Financial. “We stand where we are because of our board’s willingness to embrace a vision of Concentra. At the same time, execution of this vision has been possible because of the professionalism, commitment and 'can do' attitude of our employees and our partners."

"This designation affirms what the Board has always known; that there is an excellent framework of co-operation here, combined with innovative leaders and talented employees," says Wayne McLeod, Chair of the Concentra Board of Directors. "We’re a dynamic company bound for future success as evidenced by very positive year end financial results."

Sponsored by Deloitte, CIBC Commercial Banking, Queen’s School of Business and the National Post since 1993, Canada’s 50 Best Managed Companies is a national awards program recognizing businesses from a wide range of industries that have implemented world-class best business practices.

About Concentra Financial:

Concentra Financial is a credit union company and an integral part of Canada’s co-operative financial system. Partnering with credit unions, Concentra delivers specialized solutions nationwide that enhance credit unions’ competitive advantages and success.

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For further information contact:

Mary Beckett
Executive Vice-President
Phone: 306-956-1900
Chief Governance Officer
Fax: 306-652-7614